A Passion for Surfing
Reef's twenty-five year heritage traces back to two brothers from Argentina, Fernando and Santiago "Santi" Aguerre. Fueled by their passion for surfing, and armed with a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, comfortable, active lifestyle sandal.
Fernando and Santiago knew they had a great product, but they wanted to separate themselves from the other surf companies. Inspired by the notoriously beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef.
Since then, Miss Reef has become a global icon of the surfing community. She has remained an integral component of Reef's DNA, and can easily be attributed to the success of Reef.
Reef create authentic and innovative products intended to nurture an incredibly fortunate lifestyle that involves surf, sensuality and a life filled with happiness.