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Xcel Wetsuits passionate focus on product development would become the defining characteristic of the Wetsuit brand.

Xcel’s reputation for exceptional product quality is a clear result of an unwavering dedication to research, development, and design innovation. With tropical to cold-water products for men, women, and kids, the brand stresses performance: maximum stretch and durability, sealed-seam construction, and a fit that feels custom-made every time. Xcel set the bar with the invention of the Xcel Infiniti Series of wetsuits and the development of the Drylock, making them renowned for warmth in the harshest of conditions. Billabong bought the company in 2009 with a view to continued development and a strategy towards performance in the coldest conditions

In 2007 and 2008, Xcel Wetsuits was awarded consecutive “Wetsuit of the Year” titles from the Surf Industry Manufacturer’s Association (SIMA), prestigious recognitions from industry peers.