The brand Billabong was born on the beaches of Australia and was very much the style of surfers and a beach lifestyle. Billabong has grown over the years and is now back to it's roots of being a beach born brand foccussing of quality.
In 1973 Gordon and Rena Merchant began producing handmade boardshorts under their flat overlooking his beloved Burleigh. They were tough as teak, able to withstand not only the elements, but also able to absorb the sort of punishment that local juniors Guy Omerod and Rabbit Bartholomew would put those first issued trunks through.
From those humble beginnings, Billabong was born.