Reef’s 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear.

Inspired by the beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef, who has become a global icon of the surfing community. Since then, the vibrant culture, imagery, and beautiful Reef girls of Latin America have been a part of Reef’s DNA.